about

I have been writing ever since I can remember — from pen pals to poetry to my professional writing career today.

Hi. I’m Laura Rafferty-Jacobo, and I’m a promotional writer based in San Francisco, California.

With a background in corporate marketing communications, technology products marketing, and 10+ years of freelance writing, I bring a varied portfolio of experience to my projects. I am very comfortable with a range of content– both long and short form– including web pages, brochures, flyers, newsletters, blog articles, customer success stories, press releases, white papers…

I can write for both B2B and B2C. My specialty is working with technical or complex subject matter and “demystifying” it for the business executive or consumer reader.

My particular passion is content organization, development and writing for the web. I love sorting through a mound of source material and transforming it into a synergistic site that effectively communicates key messages.

I have loved the written word ever since I can remember and often find myself auto-editing TV commercials, the magazine I’m flipping through, and e-mails received from friends!